Also at the conclusion of re-writing this section, Mavic made a new rim the Reflex SUP + UB. We haven't seen the rim yet but it is a 700 c road rim that has a welded seam and like the 217 has a machined side wall in the area of brake pad contact. The machining is performed after the rim is anodized so a very fine concentric line pattern is left on the side of the rim. The machined away, now un-anodized rim is said to have a better brake pad grip surface and its bare metal state is capable of greater heat disapation from braking.
The Reflex rim uses two piece stainless steel eyelet like those reviewed on the 281 rim. The Reflex rim comes in the TIB finish which a copper colored Brown/Gold finish. It is available in 28, 32, or 36 hole. These were just being shipped to us as this edition of the Buyer's Guide was being printed, so we didn't have any for measurments. Mavic believes the rim to weigh 430 grams.
Reflex SUP+UB TIB - 700c (Hole-28-32-36)